CAN A PLACE LOVE
IT’S CHILDREN THE
WAY A MOTHER
LOVES HER CHILD?
IT’S CHILDREN THE
WAY A MOTHER
LOVES HER CHILD?
CHOC Children’s Hospital:
The $125MM Question.
Forty-five years into its life, CHOC Children’s found itself at a tipping point—experiencing hyper growth and a shortage of beds and doctors. The strategic transformation of the hospital and its ability to care for two million children that live within the hospital’s market footprint was a stake. The CHOC Foundation hired Intersection Studio to create a case substantial enough to raise the consciousness of citizen-leaders in Orange County about children’s health issues and in the process attract $125 million in funds. A book, two films, a website and a newspaper later, the campaign closed surpassing its fundraising goal. A new hospital tower was built and is now open to serve the public.
Brand Strategy and Story Development, Campaign Design, Content Creation and Production.
