How Do You Make Kids Like This?
When we started working on Oakwood School, the leadership team was challenged to communicate the meaning of the organization and the deep proprietary value delivered by this legendary Los Angeles private day school. In short, the reality of the school experience was invaluably superior to their existing brand. We promised that success would look like a parent being able to “get” Oakwood more quickly and deeply and without having to go multiple school presentations to do so. We committed to help Oakwood establish a clear position in their customers’ minds. That is, parents would know what job they were hiring Oakwood School to do and trust that it would do it with extraordinary results. The process transformed the presence of Oakwood. With a clear brand and new admission materials telling the whole story, applications to the school increased exponentially.
Rebrand and Repositioning. Brand Identity Design. Web Design and Brand Communication Across All Platforms