Making the Performing Arts Relevant, Visceral, and Must-See
Performing Arts organizations are continually pulled between the ability to stage coherent and compelling brand identities and the ability to create awareness for particular shows in order to sell tickets. Without strong organizational identities and choreographed brand experiences, they find themselves challenged to create sticky membership and raise annual funds. Without strong positioning to make a play or performance relevant, they find it difficult to sell tickets. Both are key to success. Intersection Studio has deep experience in working in the performing arts to help organizations create brands capable of raising annual and endowment funds, as well as sell subscriptions and single tickets.
Strategy Consulting \ Brand Strategy, Positioning, and Elaboration \ Direct Marketing \ Identity Development \ Design \ Naming \ Custom publishing \ Fundraising
New York Times Insert for Geffen PlayhouseAll My Sons: When this piece hit the New York Times Los Angeles Edition, it created a buzz for a then-obscure 60-year old Arthur Miller play"the play that made Arthur Miller Arthur Miller." In this simple, powerful, graphic approach, the copy drew a parallel between the war profiteering of WWII and that of the Iraq war, creating visceral relevance in 2005. The show sold out an extended run and sparked the play's revival on Broadway.