Nine-Figure Capital and Endowment Campaign
Forty-five years into its life, CHOC Children's (aka Children's Hospital of Orange County) finds itself at a tipping point—experiencing hypergrowth (a good thing) yet short on beds and doctors (a challenge). At stake is the strategic transformation of the hospital and its ability to care for two million children that live within its market footprint. The CHOC Foundation turned to Intersection Studio to create a fundraising story substantial enough to raise the consciousness of citizen-leaders and attract philanthropic gifts. To surface the authentic story and create the campaign, we used a documentary approach collaborating with a renowned photojournalist/ doctor/director.

Fundraising Consulting and Coaching \ Story Development, Writing, Positioning, and Elaboration \ Brand Development \ Custom Publishing \ Website Development \ Documentary Film \ Internal Change Process \ Capital and Endowment Campaign Support

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The Book: After conducting 60-plus one-on-one interviews in the hospital and community, the story and a strategy emerged. We would loop potential philanthrocapitalists into the behind-the-scenes life of the hospital creating a business-to-business case by which donors may experience what it feels like to be responsible for the lives of so many children. The book draws the donor into the experience of the hospital and at the same time, across 104 pages, enables the kind of due diligence required to make a substantial gift.


Book for CHOC